Writing an effective design brief: The kind that makes you do a happy dance. You quickly research their company, their branding and their social media outlets.
Objectives and goals The first thing you need to find out is what your client wants from their new design. Is this a redesign or reworking of an existing site, or is it a completely new design? Do they already have solid ideas for what they want their site to do or are their ideas more vague?
Budget and schedule Budget can be a touchy subject for some clients. This is the part you need to stress to your clients, and be prepared to meet some resistance.
Schedule is almost as important as budget. Some clients have no idea how long it takes to design a great website. Sometimes clients have certain deadlines that they want to meet, because of events happening with their company or industry.
They might have an upcoming product launch or trade show and want their new site ready for it. Be realistic with your clients about both their budget and schedule needs.
Offer alternative solutions, if possible. You may find that by working with them and within the restrictions they have, you form a better working relationship and plenty of repeat and referral business.
Target audience Who are your clients trying to reach? A website designed for teenagers is going to look and work a bit differently than one designed for corporate decision-makers. Ask your client who they want to writing a web design brief to with their website right from the beginning.
Project scope Not every project is as in-depth as every other. Some clients want a completely custom solution. Others just want you to adapt an existing template or other design. Some clients want an entire ecommerce site with a shopping cart, while others just want a brochure site that gives basic company information.
Make sure you ask about things like blog integration or social networking features, too. Available materials Does your client already have a logo, brochure, product photos, or other materials that would be useful to your design?
Looking at their existing promotional materials can shed valuable insight into what their design taste is and what their priorities are. These kinds of add-ons can be valuable to both your client and to your bottom line.
Overall style Getting a sense of what your client wants in terms of style is vital. Most clients have very distinct likes and dislikes.
Your clients should provide you with a handful of examples prior to starting the design phase. Some clients hate certain features. Formal questionnaire or just a guide? There are advantages to either approach. A formal questionnaire can be useful for clients who are new to working with professional designers.
A well-designed questionnaire gets your client thinking, and gets to the root of what they want from their new website. Then again, a less formal document that simply guides your client to create a design brief that includes all the pertinent information. If most of your clients have already worked with professional designers, this can be a better way to get information.
Letting your client say what they want to say can lead them to revealing information they might not reveal in a formal questionnaire. Another option is to interview your clients in a less formal way. Discuss the things generally included in a good design brief, and take notes or record the conversation if your client is okay with that, and then transcribe it later.
The advantage to doing an interview is that you can ask for more information or clarification if necessary, and you can generally gauge how enthusiastic your client is about certain aspects of the project or certain ideas. A good design brief is vital The design brief serves as the guiding document for the project.
Think of it as like a business plan for a specific project. It should cover everything necessary to the project, in a manner that is easy to refer to throughout the project timeline.
Make notes on your design briefs once you start the project. Keep your proposal along with it, as well as other important documents.
Highlight the important parts of each, or make notes in the margins.
Effectively using a design brief throughout the process can result in a much better end result.A design brief is a written document that summarizes all the relevant information about a project.
As it includes an outlined strategy for the project, it’s an essential piece you need to have before starting any design work.
Writing a website design brief that gets results 5 tips to help create the perfect web design brief Writing the perfect brief may not be a wholly realistic goal, but you can go a long way to ensuring the. Writing a web design brief I have had the pleasure of being involved on both sides of the website procurement process - answering RFPs (Request for Proposal, or Tenders in the UK) and in helping clients to draft web design briefs.5/5(7).
A web design brief is a document that guides the entire web design process. It should be as comprehensive and detailed as possible, and serve as a common point of reference for all parties involved. Clearly communicating your requirements is critical to getting a website you love.
A template brief is available to download below – download it, fill it in and send it out. Good luck with your website design brief and don’t forget to include us on your list of companies to tender for the development work If we can help you with this, just give us a call on – even if it’s just to have a chat about it all.
The web company needs to have an initial design brief to understand the direction you want to go in. The best web agencies work closely with their client in the early stages of the project to define the brief fully, but this gives them a good starting point.