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Establishing a web-based enterprise does not require a large capital investment compared with having a bricks and mortar physical location. But the tremendous opportunity created by the Internet comes with an equally tremendous challenge: Think long range, a three-year to five-year time horizon.
Perhaps your vision is to be the leading Internet marketer of books, music and movies that appeal to the over demographic. This vision will shape the design, content and themes of your website--as well the types of affiliates and advertisers you can attract to your site. Develop your business model--the revenue streams your company will have.
Determine what mix of products and services you will be offering through your website. Include revenue streams specific to Internet companies, such as membership fees, downloaded e-books and software or web hosting.
Design your model so you can market more than one product or service to each customer, and encourage each to be a repeat customer. Determine your marketing strategies. The key to success in starting an Internet venture is devising marketing strategies that will bring large numbers of visitors to your site, and do this on a cost-effective basis.
Viral marketing, using your customers or visitors to introduce your company to other potential customers, is a powerful way to use the social networking aspect of the Internet to your advantage.
Take a critical look at their websites and marketing strategies. Determine what you intend to do better, how you will provide a superior overall experience for your customers.
Describe the human resources you need. In the beginning, your management team might only be you, or you and a partner.
But you will need other resources, such as a web design firm familiar with your market niche, a credit card processing firm and perhaps an Internet marketing adviser.
Provide the reasons you chose these particular firms or individuals, and why they have the right mix of experience and skills.
Start with a simple revenue model that projects number of visitors, and conversion rate to customers, for each product or service you will be offering. Run a number of scenarios for years one through three until you are comfortable the numbers are reasonable.
Unrealistic financial projections are the No. Websites often provide free information as a way of keeping customers at the site, or getting them to come back.
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Changing the content frequently encourages customers to visit the site more often--a powerful marketing strategy. This will ensure easy navigation and order processing.Yahoo Web Hosting and Yahoo Small Business Resource Site. Yahoo Web Hosting packages from Yahoo and related items such as Yahoo Small Business, an online Yahoo Store with E-Commerce, a custom Yahoo domain name, Yahoo Email Box and more.
Veteran Entrepreneur Portal. The Veteran Entrepreneur Portal (VEP) is designed to save you time with direct access to the resources necessary to guide every step of entrepreneurship. 3 Steps to Create Your Own Business Plan 4 Import PowerPoint Into Dreamweaver Having a website allows even the smallest companies an opportunity to market their products and services to a global.
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Find all the tools and resources you need to get your business up and running in California. This sample business plan is intended to provide you with a template that can be used as a reference for when you’re hard at work on your plan.
The company is a completely fictional organic denim and apparel company, however, we made sure the industry research was grounded in real world numbers as. Public reporting for this collection of information is estimated to average 30 minutes per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information.