The effects of cultural mythology in the media on the masses

The Mythology of Augmented Society jennydavis on December 6, Bloggers here at Cyborgology have explored the internet meme in interesting ways.

The effects of cultural mythology in the media on the masses

It shapes and molds opinions and attitudes and defines what is normal and acceptable. That is not the case. She is simply a small part of the huge system that is the mass media.

Many studies have been conducted in the past century to measure the effects of mass media on the population in order to discover the best techniques to influence it.

From those studies emerged the science of Communications, which is used in marketing, public relations and politics. Mass communication is a necessary tool to insure the functionality of a large democracy; it is also a necessary tool for a dictatorship.

It all depends on its usage. Here are some of them: Elite Thinkers Walter Lippmann Walter Lippmann, an American intellectual, writer and two-time Pulitzer Prize winner brought forth one of the first works concerning the usage of mass media in America.

Mass media and propaganda are therefore tools that must be used by the elite to rule the public without physical coercion. The process by which public opinions arise is certainly no less intricate than it has appeared in these pages, and the opportunities for manipulation open to anyone who understands the process are plain enough.

A revolution is taking place, infinitely more significant than any shifting of economic power. Under the impact of propaganda, not necessarily in the sinister meaning of the word alone, the old constants of our thinking have become variables.

It is no longer possible, for example, to believe in the original dogma of democracy; that the knowledge needed for the management of human affairs comes up spontaneously from the human heart. Where we act on that theory we expose ourselves to self-deception, and to forms of persuasion that we cannot verify.

It has been demonstrated that we cannot rely upon intuition, conscience, or the accidents of casual opinion if we are to deal with the world beyond our reach. This fact should give you a small hint of the mind state of the elite concerning the usage of media.

Founded inthe Council of Foreign Relations is the key link between the large corporations and the federal government. Wright Mills has called the Power Elite — a group of men, similar in interest and outlook shaping events from invulnerable positions behind the scenes.

He was highly influenced by the occult background of his family. Carl Gustav, his grandfather, was an avid Freemason he was Grand Master and Jung himself discovered that some of his ancestors were Rosicrucians. In addition to our immediate consciousness, which is of a thoroughly personal nature and which we believe to be the only empirical psyche even if we tack on the personal unconscious as an appendixthere exists a second psychic system of a collective, universal, and impersonal nature which is identical in all individuals.

This collective unconscious does not develop individually but is inherited. It consists of pre-existent forms, the archetypes, which can only become conscious secondarily and which give definite form to certain psychic contents.

Mass media thinkers, such as Edward D. In his opinion, the masses need to be manipulated by an invisible government to insure the survival of democracy. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized.

Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet. Harold Lasswell Inthe University of Chicago was the host of a series of secret seminars on communications.

These think tanks were funded by the Rockefeller foundation and involved the most prominent researchers in the fields of communications and sociological studies. One of these scholars was Harold Lasswell, a leading American political scientist and communications theorist, specializing in the analysis of propaganda.

He was also of the opinion that a democracy, a government ruled by the people, could not sustain itself without a specialized elite shaping and molding public opinion through propaganda.

Lasswell was famous for his media analysis model based on: Using a Rihanna video as an example, the analysis would be as follows: There used to be a variety of viewpoints, ideas and opinions in popular culture.

The effects of cultural mythology in the media on the masses

The consolidation of media corporations has, however, produced a standardization of the cultural industry. Ever wondered why all recent music sounds the same and all recent movies look the same?

The following is part of the answer: Media Ownership As depicted in the graph above, the number of corporations owning the majority of U.Bloggers here at Cyborgology have explored the internet meme in interesting ways.

Most notably, David Banks analyzed the performative meme, arguing for its function in cultural cohesion, and P J Rey delineated the political and strategic role of internet memes in the #OWS movement. Here, I wish to.

Mass media is the most powerful tool used by the ruling class to manipulate the masses. It shapes and molds opinions and attitudes and defines what is normal and acceptable. This article looks at the workings of mass media through the theories of its major thinkers, its power structure and the techniques it uses, in order to understand its true role in society.

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Actions employed by the media are not always what they seem, but instead they act as catalysts for dangerous effects on women and society as a whole. This paper will address the tools used by media against women and will analyze the consequences of their use.

fear or social concern over an issue among the masses, often caused by media (ex. Columbine) folk devil scapegoat; person or group of people portrayed in folklore/media as outsiders and deviant, blamed for crimes/other social problems.

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