Learn how to plan and execute a successful press conference to share your message and gain support from the community.
What is a press conference? Why should you hold a press conference? When should you hold a press conference?
How do you hold a press conference? Holding a press conference is a simple, effective way to communicate your message with the media.
Holding a successful press conference can generate news about your cause and awareness about your project. This section looks at the elements of planning a successful press conference, when to hold a press conference, and how best to communicate with the media and the public at a press conference.
So, you may know what press conferences look like, in general.
But what exactly is a press conference? A press conference is a tool designed to generate news — in particular, hard news that can advance the cause of your organization. Hard news is defined as a story in the print or electronic media which is timely, significant, prominent, and relevant.
Imagine a flock of media reporters coming to an event that you have organized. This can be exciting stuff, and an important opportunity for your organization. If you've never done it before, holding a press conference can be intimidating, even frightening.
But the material in this section will guide you through the process, and you'll see that it's not all that hard. Press releases, interviews, and informal media contacts are excellent ways of getting your message across.
They are the bread and butter of your media relations, and often of your entire outreach effort. A press conference is an additional media technique, for special occasions, when you really want to make an impression.
More specifically, why hold a press conference? You can give more information than in a press release. A press conference is interactive; you can answer questions from the press, and emphasize points you might not otherwise have a chance to make.
You can announce an important development, and explain its significant local and wider implications. You can set the record straight if your group received negative publicity. You can often generate the kind of notice or publicity — a spot on the 6: When many media representatives are present, it makes your conference seem really newsworthy -- the media presence itself adds to the importance.
A successful media conference can not only generate news, but can also boost the morale of your own group -- that is, your group can take pride in knowing that the press will really turn out to hear what you have to say. You and your organization could hold a press conference whenever there is an event your organization wants to inform the community about.
However, in some cases, you will want to hold a press conference for fast breaking news. For example, if an education funding bill were introduced in the state legislature, you might want to convene a press conference that same morning to react to the bill's implications.Write the Press Release If you're sending a demo to a label or trying to get a gig, you may not have a specific event to promote that requires a press release.
However, if you're trying to promote a new album or a tour, your promo package should include a press release detailing the specifics of the thing you are trying to promote.
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