Davidson, for their time and support in this project. This paper discusses the market impact of one such subculture, i. In prolonged engagement with the subculture, the authors have utilized participant observation and depth interviews to investigate the marketing implications of the "Harley subculture. Consumer-initiated new-product development, mass-marketed mystique, extraordinary brand identification, and transcendence of national and cultural boundaries.
Public Domain Apple has achieved success as one of the most valuable companies in the world. This Five Forces analysis gives insights about the external factors influencing the firm. Established inApple has been through low times.
However, under the leadership of Steve Jobs, the company has succeeded to become an industry leader. Based on this Five Forces analysis, Apple continues to address competition and the bargaining power of buyers, which are among the most significant external factors impacting the firm. Also, this Five Forces analysis indicates that Apple must focus its efforts on these two external factors to keep its leadership in the industry.
Competitive rivalry or competition strong force Bargaining power of buyers or customers strong force Bargaining power of suppliers weak force Threat of substitutes or substitution weak force Threat of new entrants or new entry moderate force Considering these five forces, Apple must focus its attention on competitive rivalry and the bargaining power of buyers.
The firm effectively addresses the five forces in its external environment, although much of its effort is to strengthen its position against competitors and to keep attracting customers to Apple products.
Competitive Rivalry or Competition with Apple Strong Force Apple faces the strong force of competitive rivalry or competition.
High aggressiveness of firms strong force Low switching cost strong force Companies like BlackBerry, Samsung, LG, and others aggressively compete with Apple. Such aggressiveness is observable in rapid innovation, aggressive advertising, and imitation.
On the other hand, switching cost is low, which means that it is easy for customers to switch from Apple to other brands, thereby making competition even tougher.
Low switching cost strong force Small size of individual buyers weak force It is easy for customers to change brands, thereby making them powerful in compelling companies like Apple to ensure customer satisfaction. This condition makes customers weak at the individual level. However, because it is easy to shift from Apple to other brands, buyers still exert a strong force.
Thus, this part of the Five Forces analysis shows that Apple must include the bargaining power of buyers or customers as one of the most significant variables in developing strategies.
High number of suppliers weak force High overall supply weak force Even though Apple has less than suppliers of components for its products, the company has more options because there are many suppliers around the world. This condition makes individual suppliers weak in imposing their demands on firms like Apple.
In relation, there is a high level of supply for most components of Apple products. Thus, this part of the Five Forces analysis shows that Apple does not need to prioritize the bargaining power of suppliers in developing strategies for innovation and industry leadership.
High availability of substitutes moderate force Low performance of substitutes weak force Substitutes to Apple products are readily available in the market.
For example, people can easily use digital cameras instead of the iPhone to take pictures. They can also use landline telephones to make calls. However, these substitutes have low performance because they have limited features. Many customers would rather use Apple products because of their advanced features.
This part of the Five Forces analysis shows that Apple does not need to prioritize the threat of substitution in business processes like marketing and product design and development. High capital requirements weak force High cost of brand development weak force Capacity of potential new entrants strong force Establishing a business to compete against firms like Apple requires high capitalization.
Also, it is considerable costly to develop a strong brand to compete against large firms like Apple. These factors make new entrants weak. However, there are large firms with the financial capacity to enter the market and impact Apple. Google has already done so through products like Nexus smartphones.
Samsung also used to be a new entrant. These examples show that there are large companies that have potential to directly compete against Apple.
Thus, the threat of new entry is moderate. This part of the Five Forces analysis shows that Apple must maintain its competitive advantage through innovation and marketing to remain strong against new entrants. A comparison of communication using the Apple iPad and a picture-based system.
Digital media innovation and the Apple iPad: Three perspectives on the future of computer tablets and news delivery.European Advances in Consumer Research Volume 1, Pages MARKET IMPACT OF A CONSUMPTION SUBCULTURE: THE HARLEY-DAVIDSON MYSTIQUE. John W.
Schouten, University of Portland, U.S.A.. James H. McAlexander, Oregon State University, U.S.A. [We wish to thank the people of Harley-Davidson, Inc., especially Steve Piehl, Frank Cimermancic, Jim Paterson, and Willie G.
Davidson. This case Viacom in China focus on Viacom Inc., currently split as Viacom Inc., and CBS Corp forayed into China in By , the company brought to the Chinese audience, its world-class entertainment programs meant for kids and youth.
However, the company, like other foreign companies, had to face the government regulations that kept changing from time to time.
This case Viacom in China focus on Viacom Inc., currently split as Viacom Inc., and CBS Corp forayed into China in By , the company brought to the Chinese audience, its world-class entertainment programs meant for kids and youth.
However, the company, like other foreign companies, had to face the government regulations that kept changing from time to time. Walmart Inc. (Wal-Mart Stores) Five Forces Analysis (Porter’s), competition, power of buyers, suppliers, threat of substitutes, new entry, retail business case study.
Coordinates. Harley-Davidson, Inc. (H-D), or Harley, is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin in One of two major American motorcycle manufacturers to survive the Great Depression (along with Indian), the company has survived numerous ownership arrangements, subsidiary arrangements (e.g., Aermacchi and Buell ), periods of poor economic.
Apple Five Forces Analysis (Porter’s model) case study on competition rivalry, bargaining power of buyers & suppliers, threat of substitutes & new entrants.