These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain. Highly skilled workforce through successful training and learning programs.
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Pepper Snapple Group, Inc. In the US and Canada, this company primarily participate in the flavored CSD market which consist of finished beverages and manufacture beverage concentrates and fountain syrups.
Pepper Snapple Dr pepper essay participate in manufacturing ready-to-drink tea, juice, juice drinks and mixer. In addition, this company participate in carbonated mineral water, flavored CSD, bottled water and vegetable juice categories in Mexico and the Caribbean.
Although no simple formula exists that can ensure a correct solution to this problem, use of systematic decision-making process can increase the likelihood of arriving at better solutions.
Define the problem The first step is defining the problem which consists of three key elements objective, success measure, constraint. Enumerate the decision factors The decision factors refer to the controllable and uncontrollable factors in the competitive environment. Controllable factors a Product Provide a product within the energy beverage market that not only addresses the current target market of the energy beverage industry but also addresses target market opportunities.
They can provide a regular energy drink but also an option for the growing health conscious segment and penetrate a target market women or adults.
They cannot start too high since their product will be new in a market with high brand loyalty to competitors. As the times go, and positioning strategies are successful, the company can adjust their price as they gain the customer loyalty. They currently have long-term customers who already have their products on their shelves in convenience stores and retail chains.
Therefore, asking these loyal customers for shelf space to advertise a new product would be beneficial to the company. It is also very important that they use their current distribution chain to get the new product to the consumers as demand increases.
They also can choose either to use digital advertising or printed advertising to promote their product like television, radio, newspaper, etc. Uncontrollable factors a Competitors Competitors will affect our business activity in many ways in term of price, packaging, promotion and so on.
The managers should find and analyse the best action to be taken and the best decision to be made to overcome the threat by the competitors.
For example, the other beverages company sell the energy drink at the lower price with the high quality; the customer surely will buy the product from the competitor. The reason why competitors can sell their product in lower price maybe because of the cost of their production is low; in term of they get their resources in low price.
They will select the best product to fulfil the utilities.
In the business, the company that come out or sell the product without analyse the market will found failure. So, it is important for the company to analyse the customer needs.
For example their taste, packaging, price and so on. The interpersonal influences also will affect the decision making by the potential customer, maybe some of their friends keep complaining on that product and so on. At the time of slow economic growth or recession, people lose their jobs, unemployment level goes up, and income level decreases.
As a result, demand for goods and services falls and sales slowdown. Businesses have to consider accommodating to such changes in demand. To illustrate, in order to adjust to a falling demand, a company tries to cut prices to increase sales while suffering lower revenue and decreased profit margin 3.
It is important for the company to know all information related to the company, not only internal information but external information as well.
SWOT analysis have been done to identify all information relates to the case study Dr. Pepper Snapple Group Inc.
It indicates that their brands are choosen by many customers and the loyalty of the customers drive their market position. Strong customer relationships The company sold their products to a wide range of customers.The Dr Pepper Snapple Group Scholarship is open to full-time students who are currently enrolled at an HBCU (Historically Black College or University).
Candidates must possess a . Dr. Pepper Snapple Group Case Study Essay by jomalle4, College, Undergraduate, A, February download word file, 6 pages download word file, 6 pages 0 votes. Are you a graduating senior and a member of Kiwanis International, the Key Club or Circle Kay?
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Team Case Paper Based on your team research of the Dr. Pepper Snapple Group case study, answer the following questions. Be sure to support your answers with any needed documentation to . rutadeltambor.com Up, Inc.
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/Squirt Brand Squirt Brand Squirt is a caffeine-free, low-sodium carbonated soft drink brand with a distinctive blend of grapefruit juices that gives it a tangy, fresh citrus taste. Dr. Pepper Company I. Case Summary From being a practically unknown soft drink company to now being one of the highest performing of the largest manufacturing firms, Dr.
Pepper has evolved to become an international beverage organization.